Stop wasting time and money using “trial and error” marketing tactics. A Strategic Marketing Plan will provide you with a specific, fool-proof plan to get the results you need from your marketing.
The three main steps of
Strategic Marketing Plan Development:
1st Step – Audit – Where You Are
2nd Step – Targets – Where You Need To Be
3rd Step – Action Plan – How To Get There
The Audit involves an in-depth review of your current marketing activities. The audit report includes feedback on your website, social media channels, email marketing, digital advertising, and offline marketing. Are you effectively targeting the right people, engaging them, and giving them a clear path to do business with you?
Targets are set based on your own goals, the performance of similar organizations, and the amount of time and budget available.
The Action Plan includes easy-to-follow steps needed to reach the Targets. The plan may include target market research, website redevelopment, social media campaign development to meet a specific objective, digital advertising, etc. The plan will also include setting time to undertake the required actions, including ongoing content creation, monitoring analytics and results, and reviewing the plan to ensure you reach the desired targets.