While the internet has made our lives so much easier, there are many ways that it has increased the complexity of what small business owners need to deal with on a day to day basis. Even though having an online presence has been a necessity for businesses for a number of years, many small businesses are still unsure how to split their spending and time between offline and … [Read more...] about Digital Marketing – A Challenge For Small Businesses & How to Rise to the Challenge
Digital Marketing Articles (Archives)
Streamlining your Facebook Activity – Integrate your ‘Personal’ and ‘Professional’ Posts
Time is one of the main issues my clients have in using social media effectively. You have a Facebook personal account and you spend time interacting with friends and acquaintances -- the people you really want to be spending time with -- and then you need to find more time to post to your business's Facebook Page. Do you find that you are posting many of the same things to … [Read more...] about Streamlining your Facebook Activity – Integrate your ‘Personal’ and ‘Professional’ Posts
How to Use the Redirection Plugin for Your WordPress Website
If you are redeveloping your website or making changes to a number of pages that will mean the URLs (i.e. web addresses) of a number of your pages are changing, you will want a way for visitors (and others that track the URLs of your website, like search engine robots) to find the new pages. There are a number of ways that you can have visitors redirected from the old URL to … [Read more...] about How to Use the Redirection Plugin for Your WordPress Website
How to Use the NextGen Gallery Plugin for WordPress
NextGen Gallery is a popular plugin because it gives you image galleries and slideshows that the default Media feature of WordPress doesn't. This video discusses the difference between using NextGen and the default Media feature and takes you step by step through using the NextGen Gallery plugin for your WordPress website. Sorry that the audio is very low. If you have … [Read more...] about How to Use the NextGen Gallery Plugin for WordPress
Looking at Your WordPress Settings
There are a number of WordPress settings that you should look at when setting up your website. What email address do you want notifications to go to? Will comments be moderated? Use Permalinks for URLs that are search engine friendly. This video takes you through the various WordPress settings and provides suggestions on how to use them. … [Read more...] about Looking at Your WordPress Settings