In tourism news this week, there is less talk about pandemic recovery but "Sustainable Tourism" is still a hot topic. The news also shows strong ties between politics and tourism, mainly regarding funding and legislation, but also in how visitors perceive your region. Scroll down to see more about these and other topics in recent Tourism News & Trends for April … [Read more...] about Tourism News & Trends April 2023
Google Business Profile Optimization
Whether using Google Maps for navigation or not, many individuals search Google for addresses and contact information for a business they want to reach or to find a specific type of business “near me.” While many businesses have set up or “claimed” their profile on Google Business (formerly Google My Business, Google Places, and Google+ Pages), many do not keep the information … [Read more...] about Google Business Profile Optimization
Hiring the Right People Using Digital Marketing
Lately, my social media feeds are flooded with job listings. I follow a few recruiters, but these posts are mainly from local businesses. And not just tourism businesses preparing for the busy season ahead but from many different sectors. With so many employers competing for the best available candidates, I am surprised that only some use their most potent tools. While social … [Read more...] about Hiring the Right People Using Digital Marketing
10+ Marketing Tasks to Do Now to Ensure a Great Year Ahead
You probably use off-peak times to do inventory and maintenance to get your facilities ready for your customers, but do you have your marketing ready to have your best year yet? If you usually leave your marketing to the last minute, there may be several marketing tasks that need attention, and why not get to it now that you don't have customers waiting to check in or looking … [Read more...] about 10+ Marketing Tasks to Do Now to Ensure a Great Year Ahead
International Tourism News Roundup February 2, 2023
A drop in the number of articles about the pandemic is hopefully a sign its effect on tourism is truly easing up. We now see tough competition amongst regions to capture the "revenge tourism" market. There is also concern that travelers don't have much to spend. Those in the industry and supporting agencies are looking to their governments and private investment for marketing, … [Read more...] about International Tourism News Roundup February 2, 2023