Digital Marketing Tips

Lately, my social media feeds are flooded with job listings. I follow a few recruiters, but these posts are mainly from local businesses. And not just tourism businesses preparing for the busy season ahead but from many different sectors. With so many employers competing for the best available candidates, I am surprised that only some use their most potent tools. While social … [Read more...] about Hiring the Right People Using Digital Marketing

You probably use off-peak times to do inventory and maintenance to get your facilities ready for your customers, but do you have your marketing ready to have your best year yet? If you usually leave your marketing to the last minute, there may be several marketing tasks that need attention, and why not get to it now that you don't have customers waiting to check in or looking … [Read more...] about 10+ Marketing Tasks to Do Now to Ensure a Great Year Ahead

My most recent work has involved the audit of the digital marketing activities of hundreds of businesses. There were several issues that I saw over and over. Some common technical issues needed the attention of a skilled developer, but many issues were due to the lack of a strategic marketing plan. From this experience, I've created this list of common marketing mistakes to … [Read more...] about Marketing Mistakes to Avoid

Website navigation best practices have changed throughout the years, especially now that more visitors are using mobile devices by a large percentage. In my recent experience, which includes assessing over 200 websites for tourism-related businesses, I've found that most businesses have overcrowded navigation that doesn't give visitors a clear path to making a sale, booking, … [Read more...] about Website Navigation Best Practices & Mistakes That Can Cost You

People are always looking for a secret formula for success in marketing. Unfortunately, there is no secret formula, but the closest concept to one is the "Buyer's Journey." Part psychology, part common sense, the Buyer's Journey is the identification of the stages of the thought process of a buyer from realizing a need to getting a solution to that need and sometimes beyond … [Read more...] about Buyer’s Journey – Understand the Stages & Use Them to Win Customers