Using a lot of resources to make one post go viral is a poor strategy when you get better results for your business if you use those resources to consistently deliver posts that bring continuously growing results for your business. Many think going viral is your ultimate goal, but most businesses don’t get more sales from a one-off viral post. The best use of your … [Read more...] about Anatomy of a Truly Successful Social Media Post
Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council
This episode of Building Success Stories is an interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council, We talk about how LARAC got started and hosted its well-known annual Arts Festival 52 years ago and how he and the staff of LARAC are carrying on the great work to support arts in this area with new exhibits and offerings … [Read more...] about Ep15 Interview with Phil Casabona, Executive Director of LARAC, Lower Adirondack Regional Arts Council
12 Interesting Content Ideas for When You Need Inspiration
Suffering from procrastination or analysis paralysis, or have you just run out of ideas for content that’s good enough to put into the world? It’s happened to all of us at one time or another. Sitting, staring at the blank screen, hoping for some interesting content ideas to come to mind suddenly. Here’s a checklist of topic ideas that I use when I need inspiration: FAQs. … [Read more...] about 12 Interesting Content Ideas for When You Need Inspiration
Ep14 Interview with Dr. Kelli Borgos-Hatin, SUNY Distinguished Professor and Entrepreneur
This episode of Building Success Stories is an interview with Dr. Kelli Borgos-Hatin, SUNY Distinguished Professor, Business Consultant, Owner of Mixa-Fusion (selling her own flavored simple syrups), and Co-Owner of Mixaritas (mobile bartending services). I first met Dr. Borgos-Hatin when she came to speak to the Lake George Regional Chamber of Commerce's Women in Business … [Read more...] about Ep14 Interview with Dr. Kelli Borgos-Hatin, SUNY Distinguished Professor and Entrepreneur
Most-Asked Marketing Questions (and some really short, to-the-point answers)
Here are the most-asked marketing questions from 2023: An effective, realistic marketing strategy answers nearly all people's questions about marketing. Define specific goals. Know your audience. Have a strategic action plan aligned with your goals and budgets. Set and monitor KPIs to see what's working and not working. Develop an effective, realistic marketing … [Read more...] about Most-Asked Marketing Questions (and some really short, to-the-point answers)