Digital Marketing Tips

People are always looking for a secret formula for success in marketing. Unfortunately, there is no secret formula, but the closest concept to one is the "Buyer's Journey." Part psychology, part common sense, the Buyer's Journey is the identification of the stages of the thought process of a buyer from realizing a need to getting a solution to that need and sometimes beyond … [Read more...] about Buyer’s Journey – Understand the Stages & Use Them to Win Customers

I know it’s just the beginning of October, and a lot of you are cringing at the thought of seeing Christmas decorations in shops; but if you have a business that is impacted by the Christmas season (hospitality, retail, leisure, personal services, food, home, etc.), you better have a strategy ready to make the most of the opportunities the festive season brings. If you … [Read more...] about How to Use Social Media to Maximize Your Sales This Christmas