In this video, I discuss 15 common marketing mistakes and how to avoid them with a well-developed marketing strategy: Here's an overview of the 15 mistakes: How I Can Help You Avoid These Common Marketing Mistakes … [Read more...] about 15 Common Marketing Mistakes and How to Avoid Them
Digital Marketing Tips
Omni-Channel Marketing for Small Businesses and Solopreneurs: benefits, challenges, and tips to effectively use multiple marketing channels to grow your business
In my most recent podcast, I spoke about business owners overwhelmed by their marketing, and now I am talking about using multiple channels?! With the right strategy and planning, you can use multiple marketing channels effectively to reach more of your target audience in the best format to engage and win them over as customers. Even if you are a small business owner or a … [Read more...] about Omni-Channel Marketing for Small Businesses and Solopreneurs: benefits, challenges, and tips to effectively use multiple marketing channels to grow your business
Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
In the most recent episode of my podcast, Building Success Stories, I discuss the "Why" step of my system, "How to Get in Front of the Right People." After you've gathered the demographic and more practical information about your target audience, I suggest you look at their "Why." What drives your ideal customer to take action and make decisions? How will your offer help that … [Read more...] about Why the “WHY” of Your Target Audience is Key to Reaching Your Ideal Customer
How to Build a Sense of Community Around Your Business
Customer service reps and social media managers are often called “Community Managers.” If the individuals don’t feel like part of a community, the customers they serve and the followers they manage won’t feel like part of a community. There is one trait that most successful business owners share: they have learned how to build a real sense of community around their businesses. … [Read more...] about How to Build a Sense of Community Around Your Business
Tools for Market Research – Identify and Learn About Your Ideal Audience
In this video, I will show you the tools I use for market research to identify and learn about the ideal audience. I'll cover online and offline methods, including gathering demographic information, understanding communication styles, and utilizing analytics. By segmenting your audience into logical groups, called segments, you can deliver your message more effectively. I'll … [Read more...] about Tools for Market Research – Identify and Learn About Your Ideal Audience